Fashion eCommerce

Trendstown is an online apparel store for men, women, and kids. The client is based out of the USA. The site has been built on the very popular PHP framework: Laravel. It is linked with multiple payment gateways like Stripe, Visa, MasterCard to accept payments from all around the world. It also features Zendesk Chat to make live chat with visitors to solve their queries. Yoast SEO plugin takes care of all the SEO related best practices. For the back-end, highly scalable and reliable MongoDB has been used to handle large customer traffic. The site is designed around the apparel theme to meet the business model.

Technology Stack

WooCommerce

MySQL

Zendesk

Yoast SEO

Mailchimp

PayPal

Nginx

Features

Users receives SMS and e-mail notifications as soon as Admin confirms the order
The site has been integrated with multiple payment gateways: PayPal and Stripe
Zendesk chat is used on the site that allows customers to ask any sales related queries
Admin can create multiple discount coupons for special occasions to get more users and hence more revenue
Guest checkout system for the users who don’t want to register but want to buy the items
User account where they can see their past and current orders, refunds, store credits, and reviews

For On-page SEO Yoast plugin has been used to market the site on search engines to rank higher
Site shows related products to help customers find complementary products hence encouraging them to purchase more
One-click refunds: Admin can offer refunds to the customers that he can directly manage from the Admin dashboard
Geo-location support auto-detects customer's address to make shipping and tax calculations simpler
Admin can offer free shipping on certain products or at certain locations
Users can give rating and write reviews for the items they have bought that are visible to all the visitors of the site